Passionate about culture and visual identity, I have followed studies in visual communication design at Javeriana University in Cali, Colombia.
In 2015, with my degree in hands, I moved from my country to Paris. In this city, I got a deeper knowledge of the culture of design thinking during the ME310 program of the d.school Paris and Stanford University. Understanding deeply the different stakeholders of a project and its cultural context has become key to the development of every design solution.
Nowadays, I work as an account executive at TBWA\Paris where I assist in the conception, construction, and commercialization of international media campaigns. In parallel to my daily job, I pursue a master’s degree in Cultural Innovation at Paris Diderot University. In the pursuit of exploring my creativity and capacity of reflection, I continue working as a freelance designer, illustrator, and photographer.
Finally, in the interest of creating cross-cultures projects and of contributing to a social and environmental positive impact, I co-founded Join a Town. An organization which brings together an ecosystem of social entrepreneurs and individuals willful of sustainable development within vulnerable communities.