Ideas Domum is the innovation contest of the Research, Development and Innovation Office of the Pontificia Universidad Javeriana in Cali, Colombia. It is opened to the university’s community, students, teachers, and collaborators, in order they have the opportunity to express their ideas, take part of the contest and have the chance to win a prize that might give a boost to their projects.

In the 2015’s edition, the developed concept was disruptive in comparison with previous years. It looks forward to be inclusive, dynamic, to represent energy, the impact...this concept encouraged people not to silence their ideas, but to SHOUT THEM!

This campaign took place in the installations of the university and in social media. For the graphic composition a pop-art style was followed, it intended to contrast the colors of the institution in order it could capture the attention of the public, it was a great opportunity that should not be dismissed by anyone.


Innovation Department
Javeriana University Cali




Campaign and Graphic Concept
Communication Strategy


Sara Gómez
Alejandro Lemos
Tatiana Zuluaga