Happy Meal x Star Wars
As project lead, I accompanied the teams from TBWAParis, Leo Burnett Hong Kong, and Disney at Burbank on the development of a TV spot that was not only addressed to kids, but to families. With the concluding episode of the Star Wars saga, this universe achieved to connect generations on the fight between the Rebel Alliance and the Galactic Empire. This spot evokes the passing on of this legacy from the first generation fandom to the newer ones, from parents to their kids.
Creative team: TBWAParis
Production team: LOBO
Localisation team: Leo Burnett HK