Happy Meal x Ty 2020
As project lead, I accompanied the teams from TBWAParis in the conception of new format of TVC. We profited from the limited time we disposed to tell a knights and dragons story to kids, where magic, imagination, and light are in the center. Our message was simple yet powerful: "don't be afraid of darkness".
McDonald's
Ty
Deliverables
TVC
Year
2019-2020
Team
Creative team: TBWAParis
Production team: LOBO
