Happy Meal x Ty 2020

As project lead, I accompanied the teams from TBWAParis in the conception of new format of TVC. We profited from the limited time we disposed to tell a knights and dragons story to kids, where magic, imagination, and light are in the center. Our message was simple yet powerful: "don't be afraid of darkness".

Client

McDonald's
Ty

Deliverables

TVC

Year

2019-2020

Team

Creative team: TBWAParis
Production team: LOBO